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An own goal from Xabi Alonso and Spanish from a Tuncay Sanli in the second part dealt the fatal blow to the team of Rafael Benitez.

Liverpool still seven points of leader Manchester United, which has 62 points and one match remaining. In addition, the team "red" fell to third place behind Chelsea's win over the Wigan Athletic 2-1.

"Before the match was difficult and now is even more difficult. We'll see what happens against Sunderland and try to improve, but now depends on United," admitted Benitez.

"If you want to stay on top of the table you have to dial. I do not mean much because for me it is clear that in the first twenty minutes we had five situations and we must seize if we win."

"We had some problems and injuries, some players were tired, but we had chances and control the first thirty minutes. Middlesbrough were better in the second half," the technical "network's", not with Fernando Torres after the Spanish suffered an ankle injury in the victory for the Champions League mid-week before the Real Madrid.

Chelsea opened the scoring through John Terry for 25 minutes, but eight minutes after Kieron Dyer was able to equalize the scoring for Wigan. Frank Lampard ended a victory "blue" time complementary.

Meanwhile, Arsenal today suffered its fourth consecutive tie the match with goals at home to Fulham. The result left Arsenal in fifth place, two of Everton, who sank a little more today at West Bromwich Albion in the last position of the table from the English Football League defeat 2-0.

Australia's Tim Cahill and Frenchman Louis Saha set the team goals for Liverpool, which is sixth with 44 points.

Cahill pitch to launch a corner goal nine minutes before the break, while Saha, who was returning to the team after an injury, closed the scoring at 70 minutes.

Once again Melbourne and Manly will be up there. It will be interesting to see the NRL results St George gets with Wayne Bennett at the helm. They are at 16 to win the whole thing which are healthy NRL league odds.

Once were NRL rugby powerhouses of the 1980s, Parramatta and Canterbury are languishing at 30 and 36 respectively. Both have new coaches in Daniel Anderson and Kevin Moore respectively which probably goes someway behind the disrespectful odds those two have received.

He's not a rookie coach anymore so the honeymoon period is now over for Brad Fittler. They can get very impatient at Bondi Junction when the Roosters sit in the bottom half of the NRL ladder. It is also time for Jason Taylor to deliver NRL results to Redfern. They have been patient. They will be feeling the same way up in North Queensland and on the Gold Coast.

An All-Star team of sluggers – Albert Pujols, Vladimir Guerrero, Aramis Ramirez, Carlos Pena – not to mention dynamic young hurler Francisco Liriano – pulled out before the final World Baseball Classic betting rosters were announced on Feb. 24. Whom does that leave to keep the Dominican Republic a strong sportsbook contender?

The hitting lineup should still mash enough; Hanley Ramirez and Jose Reyes will set the table while David Ortiz and Alex Rodriguez – who clearly has a lot to prove – can drive ‘em in. Robinson Cano, Nelson Cruz and the suddenly aging Miguel Tejada can provide pop at the bottom of the order.

The Dominicans’ big question mark in the World Baseball Classic odds is pitching. Liriano’s drop-out leaves the nation without a true ace in the tournament. The Dominicans have no shortage of guys with electric stuff, including Juan Cruz, Johnny Cueto and Ubaldo Jimenez, but they’ll need Edinson Volquez to match his MLB success of last year and a comeback performance from Pedro Martinez, who’ll be auditioning for a major-league job, would go a long way.

Sports Betting blog reports: Online betting fans certainly can’t write the Dominican Republic off in WBC betting, but Team USA may now be the tournament favorite.

Paused since December after the last day of the group stage, the tournament returns with the eighth-finals. From here the duels will be sudden death.

Eight matches will be worthy of the title match to be held next May 27 in Rome. However, it is always possible to determine what is most striking: Real Madrid, Liverpool, Inter Milan, Manchester United, Chelsea, Juventus and Barcelona-Lyon, stars of a shock elimination in which there are also other large continent like Bayern Munich German.

"From being in good health, had not really known where to go. The draw has led us matches that could well be the final of the online betting Champions League, "said the legendary Franz Beckenbauer in a row.

Figures. In addition to matches between some of the most reputable clubs in the world, this will be an opportunity to see the best footballers in the world: Cristiano Ronaldo, Leo Messi, Zlatan Ibrahimovic, Fernando Torres, Frank Lampard, Wayne Rooney, Gianluigi Buffon, Steven Gerrard and Frank Ribery, among many others.

Milan will be the scene of the morning duel between Inter and Manchester United, where Alex Ferguson and José Mourinho may meet after the last of the Portuguese in England. Mou familiar to Sir Alex, who lost only once in ten duels when Chelsea went to between 2004 and 2007.

For its part, Barcelona seeks to recover the lost feelings in the last days of the Spanish League in his duel with Olympique Lyon. The game invites the game open and the goals for the offensive style of both teams. The young striker Karim Benzema as the main threat appears for the defense azulgrana.

Arsenal and Roma are measured in other Anglo-Italian tie without clear favorite. The Romans managed to recover from a bad start to the season, while the Gunners Arsene Wenger rioja trust of all Europe, under the baton of the talented Russian Andrei Arshavin.

Meanwhile, Atletico Madrid will hang on to its place in Europe in Porto before the duel, a game that the team with a thousand faces questions about its performance, but with the hope of obtaining the best version of the Argentine Sergio Agüero.

The Argentine will return to title after resting on Saturday in the Spanish league to enjoy his recent fatherhood.

Barca is still the leader, but with income less than five points (the difference is now seven) than two weeks ago regarding the Merengues, who with the help of a enrachado Raul, still dream of seizing the title.

The previous day he left out the points with the Betis match, after losing by two goals to nil.

This new date was a clear factor in numerical inferiority since 38 ', by the expulsion of Keita. This influence came about for two goals from Ivan de la Peña, who shot down the strength of the block Catalan, which was followed 22 days without losing. On the other hand, Espanyol accumulating 14 games without knowing what it was winning.

Also, Espanyol, also in Barcelona, managed to win a local derby after 27 years.

Racha. The victory was the ninth before Betis consecutive victory for Real Madrid since the arrival of Juande Ramos found the technical track. Could not be at a better time in the season.

Betis suggested before a big show, plus a dose of his players thinking about the game against Liverpool this week for the Champions League.

Cutting units makes think about a comeback as magical happened in the 2006-2007 season in which they wrested the scepter Merengues andalusia Barca in recent days.

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Arsenal, fifth and 17 points of the leader was down in the race for the title after their tie with whistles hosted by the Emirates Stadium against Sunderland (0-0).

While the Red Devils are not weakened and get tenth consecutive victory against a team in decline positions, the tie is achieved by the cold blood of Paraguayan Roque Santa Cruz (32) ended with an incredible run of 15 matches without a goal fit.

But unlike the competitors, was able to impose the Manchester United thanks to a goal from Wayne Rooney (23), followed by a work of art coup franc Portuguese Cristiano Ronaldo (60).

The Dutch coach Guus Hiddink was premiered yesterday at the helm of Chelsea with a convincing 1-0 victory at Aston Villa, which places the whole of London in third place.

Had long dominated the Blues not so clear. The 15th goal of the season for Nicolas Anelka of Chelsea's work rewarded.

Gonzalo Higuaín opened the scoring for Madrid, Klaas-Jan Huntelaar scored the second and third, captain Raul Gonzalez scored the fourth and fifth. The zaguero Sergio Ramos merengue festival ended with both the sixth, all in the first half. Betis's Brazilian Ricardo Oliveira was the goal of honor.

At the Camp Nou, the midfielder Ivan de la Peña (The Little Buddha, who was trained at the lower of Barcelona) has signed a discounted dupleta and Yaya Touré.

After 23 dates unbeaten, was overtaken by the Barcelona Espanyol, whose 42 points separating him in the classic Catalan most lopsided in the history of the league.

It is the first time in history that the tournament is over colista andalusia leader in its field.

He is also the first victory of the parakeets in the house of Barcelona in 27 years.

Locals played from 10 to 38 minutes by direct removal of Seydou Keita.

Real Madrid next week will be measured by the English Football Champions League while the visit to Barcelona Lyon.

In another of the parties developed, Villarreal won 2-1 at Sporting Gijon.

With these three points, the Yellow Submarine posts gets into Europe.

In the last match of the day, Sevilla won 1-0 at Atletico Madrid with a goal by Jesus Navas in the last breath.

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Sports Betting blog reports: Oddsmakers currently have the Cavaliers listed as 9-point favorites versus the Pistons, while the game's total is sitting at 180.

The Pistons fell 83-79 to the Spurs last time out, as a pick'em. The game's 162 points went UNDER the posted total of 180.5.

Allen Iverson netted a game-high 31 points in a losing effort.

LeBron James scored a game-high 55 points on Friday, leading the Cavaliers in a 111-103 victory over the Bucks. The Cavaliers failed to cover the 8-point spread, but the 214 points sailed OVER the posted total of 196.5.

James also hauled down five rebounds and dished out nine assists, while Mo Williams chipped in with 23 points in that win.

A few trends to consider:
The total has gone UNDER in 5 of Detroit's last 5 games when playing Cleveland

The total has gone UNDER in 13 of Detroit's last 15 games when playing on the road against Cleveland

The total has gone UNDER in 13 of Detroit's last 18 games on the road

The total has gone OVER in 5 of Detroit's last 7 games

The total has gone UNDER in 5 of Cleveland's last 5 games when playing Detroit

Cleveland is 24-1 SU in its last 25 games at home

The total has gone UNDER in 13 of Cleveland's last 15 games when playing at home against Detroit

Cleveland is 17-4 ATS in its last 21 games at home

Next up:
Detroit at Miami, Tuesday, February 24

Cleveland home to Memphis, Tuesday, February 24

Sports Betting blog reports: Oddsmakers currently have the Magic listed as 9-point favorites versus the Heat, while the game's total is sitting at 191.

The Heat held off a fourth-quarter push to defeat the 76ers 97-91 at AmericanAirlines Arena Saturday.

Miami covered as a 3.5-point home favorite while the final score pushed with the 188-point total.

Hedo Turkoglu dropped a game-high 24 points in leading the Magic in a 92-80 victory over the Bobcats on Friday. The Magic covered the 2.5-point spread, and the 172 points went UNDER the posted total of 187.5.

Dwight Howard collected a double-double with 13 points and 16 rebounds. Rashard Lewis added 18 points in that win.

A few trends to consider:
The total has gone UNDER in 4 of Miami's last 5 games when playing on the road against Orlando

The total has gone OVER in 8 of Miami's last 11 games on the road

Miami is 7-3 ATS in its last 10 games on the road

The total has gone UNDER in 6 of Miami's last 9 games when playing Orlando

Orlando is 5-0 SU in its last 5 games when playing at home against Miami

Orlando is 10-1 SU in its last 11 games when playing Miami

Orlando is 16-3 SU in its last 19 games at home

Orlando is 4-0-1 ATS in its last 5 games when playing at home against Miami

Next up:
Miami home to Detroit, Tuesday, February 24

Orlando at Chicago, Tuesday, February 24

While the Blues did not so clearly dominated. The 15th goal of the season for Nicolas Anelka, chopped a ball to excellent pass by Frank Lampard in the 19th minute, just to reward great performance from Chelsea.

This win keeps title hopes of the little team that stopped the Brazilian Luiz Felipe Scolari on February 9 after a poor run of results.

Four days before receiving a Juventus Turin in the first leg of the knockout round of the Champions League, this victory puts the Blues back to the forefront in the fight for the classification for a forthcoming edition of the European Cup being waged with Aston Villa, now fourth and Arsenal, fifth.

On Saturday, Arsenal Sunderland received andalusia imposed the obligation to track andalusia andalusia Chelsea and Aston Villa.

At the last minute, Manchester United received Blacklburn to try to increase their lead to eight points compared to the second, Liverpool, on Sunday received the visit of Manchester City without the injured Steven Gerrard.

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The Galaxy of Los Angeles recently rejected an offer of three million dollars, describing it as ridiculous, but Galliani told the U.S. team that is the value of the player in the market.

No, Galliani told La Gazzetta dello Sport when asked if there would be another offer. I have experience to know the value of a player and it makes no sense to spend more on the European market.

Milan made an offer that seems appropriate for a loan of about eight months ... from November 30th David will be available for nothing.

Beckham played this week in Milan's 1-1 draw with Werder Bremen in the UEFA Cup, as we enter the final minutes.

It was the first game in which English is not the steering wheel holder since arriving on loan at Milan in December. Beckham dragged an annoyance since the twins who played the week after the English selection.

We do not want any controversy, thanks to the Galaxy for Beckham to lend in these months, said Galliani.

In the U.S. they are set in the commercial, while in Europe the transfers are based on technical aspects. The budget I have available is already stretched to the maximum payments for transfers and wages.

WHO: Bryce Drew, Valparaiso

WHAT: Hit the magical buzzer beater to upset Ole Miss in the 1998 March Madness betting tournament

WHERE IS HE NOW? He enjoyed a brief NBA career with the Rockets, Bulls and Hornets before retiring in 2005. He is now the associate coach at Valparaiso, working under his father.

WHO: Ed and Charles O’Bannon, UCLA

WHAT: Led the Bruins to the 1995 NCAA championship

WHERE ARE THEY NOW? After achieving March Madness betting glory, Ed (ninth, 1995) and Charles (third, 1997) are considered two of the biggest first-round draft busts in NBA history. Ed’s NBA career sputtered out after stints with the Nets and Mavs before he was cut by the Magic in 1997. He now sells cars in Las Vegas, though he did finish his degree at UNLV. Charles struggled with the Detroit Pistons for two seasons and now leads the Japanese Basketball League in scoring.

Bayern Hamburg knew that, after the historic defeat suffered on Saturday to Herta Berlin 2-1, would be the first part of the game and he dedicated the victory to the satisfaction of overcoming the championship and also be just a point of leader The same Herta.

Under an intense snowstorm that hampered visibility at times in Hamburg was a lively match.

In another hotly contested game yesterday, tied Borussia Dortmund Energie Cottbus and visitors, with goals from Cagdas Atan for Cottbus and Alexander Frei penalty for the premises. The Dortmund failed to wake up throughout the game and committed too many errors under the relentless snow storm that hit the city.

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Besides finding free football picks and soccer betting picks, betting on international friendlies is worth considering when there are not a lot of sporting events to bet on. Even though betting on friendly games can be risky, we will try to show you how to make some profit even from these kinds of game.

First thing to do before placing a bet is to look at the squads. It is important to see if the coach called all his best players or he will instead test some new ones. If the match comes after the disappointing campaign at the big tournament, he is likely to change the big portion of his starting line-up.

Motivation is also very important and there are coaches that are determined to win every game, regardless if it is competitive or not. The motivation is likely to be even bigger if the coach is under pressure as a defeat even in a friendly match could be fatal.

Other coaches are not interested in the result but see a friendly game as an opportunity to try out some new players and all this is good to know when placing a bet.

If both opponents are eager to impress the fans rather than recording a good result, then a good option is to bet on over as the teams are unlikely to pay a lot of attention to defence. However, there are some coaches that take these games completely seriously and they would rather see their players fulfill their tactical ideas than playing attacking football, and in these cases the best option is betting on under.

You should also back the national team that has just had a new coach appointed as the players will be looking to impress him in order to stay in the squad for the competitive games.

Fields missed his first seven shots from the field but the senior guard gave the Panthers (24-2, 11-2 Big East) the lead for good with a 3-pointer with 3:09 left that made it 64-61. He added another 3 with 2:21 left to make it 67-61, and he added four free throws in the final minute.

A.J. Price had 18 points for the Huskies (24-2, 12-2), who started their third week at No. 1 earlier Monday and had their 13-game winning streak ended.

Sam Young had 25 points for Pittsburgh, which lost all 13 games it had played against No. 1 teams, the last three against Connecticut.

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"This NBA season has already seen some spectacular action and gameplay, with the MVP and playoff debates heating up now," stated BetUS.com spokesman Reed Richards. "There's no question this year some big names might get missed for an underdog pick, I really think we'll see some long shots get it done as we approach the playoffs."

Analysts at BSNblog Sports Betting blog posted the following NBA scenario odds:

Coaches Fired in 2009

Vinny Del Negro:

* Yes 5/9

* No 7/5

Jim O'Brien:

* Yes 3/2

* No 1/2

Mike Dunleavy:

* Yes 5/9

* No 7/5

Nate McMillan:

* Yes 3/2

* No 1/2

Coach of the Year:

* Mike Brown 3/1

* Stan Van Gundy 4/1

* Doc Rivers 4/1

* Phil Jackson 5/1

* Gregg Popovich 5/1

* Any Other Coach 3/2

MVP:

* Allen Iverson 100/1

* Amare Stoudemire 40/1

* Brandon Roy 25/1

* Chauncey Billups 40/1

* Chris Bosh 50/1

* Chris Paul 10/1

* Danny Granger 35/1

* Derrick Rose 500/1

* Dirk Nowitzki 35/1

* Dwight Howard 12/1

* Dwyane Wade 10/1

* Joe Johnson 50/1

* Kevin Garnett 60/1

* Kobe Bryant 1/1

* LeBron James 1/3

* Paul Pierce 35/1

* Shaquille O'Neal 100/1

* Steve Nash 100/1

* Tim Duncan 35/1

* Vince carter 60/1

* Yao Ming 50/1

NBA Championship:

* Atlanta Hawks 50/1

* Boston Celtics 5/2

* Charlotte Bobcats 300/1

* Chicago Bulls 150/1

* Cleveland Cavaliers 4/1

* Dallas Mavericks 50/1

* Denver Nuggets 25/1

* Detroit Pistons 35/1

* Golden State Warriors 300/1

* Houston Rockets 20/1

* Indiana Pacers 150/1

* Los Angeles Clippers 500/1

* Los Angeles Lakers 2/1

* Memphis Grizzlies 500/1

* Miami Heat 70/1

* Milwaukee Bucks 250/1

* Minnesota Timberwolves 500/1

* New Jersey Nets 150/1

* New Orleans Hornets 18/1

* New York Knicks 150/1

* Orlando Magic 8/1

* Philadelphia 76ers 70/1

* Phoenix Suns 35/1

* Portland Trail Blazers 30/1

* Sacramento Kings 500/1

* San Antonio Spurs 10/1

* Oklahoma City 750/1

* Toronto Raptors 80/1

* Utah Jazz 30/1

* Washington Wizards 500/1

Eastern Conference:

* Atlanta Hawks 30/1

* Boston Celtics 21/20

* Charlotte Bobcats 150/1

* Chicago Bulls 70/1

* Cleveland Cavaliers 3/2

* Detroit Pistons 16/1

* Indiana Pacers 100/1

* Miami Heat 35/1

* Milwaukee Bucks 150/1

* New Jersey Nets 100/1

* New York Knicks 150/1

* Orlando Magic 4/1

* Philadelphia 76ers 40/1

* Toronto Raptors 80/1

* Washington Wizards 200/1

Western Conference:

* Dallas Mavericks 20/1

* Denver Nuggets 10/1

* Golden State Warriors 350/1

* Houston Rockets 10/1

* Los Angeles Clippers 500/1

* Los Angeles Lakers 4/5

* Memphis Grizzlies 500/1

* Minnesota Timberwolves 350/1

* New Orleans Hornets 8/1

* Portland Trail Blazers 15/1

* Phoenix Suns 16/1

* Sacramento Kings 500/1

* San Antonio Spurs 9/2

* Oklahoma City 500/1

* Utah Jazz 16/1

* No 1/20

Top Scorer (Regular Season):

* Danny Granger 15/1

* Dirk Nowitzki 15/1

* Dwyane Wade 1/2

* Kevin Durant 15/1

* Kobe Bryant 5/2

* LeBron James 7/5

Rookie of the Year:

* Brook Lopez 35/1

* Derrick Rose 1/2

* Greg Oden 20/1

* Marc Gasol 50/1

* Michael Beasley 15/1

* OJ Mayo 6/5

* Russell Westbrook 12/1

BSNblog reports: Sports and Newsworthy odds can be found at: www. BetUS.com

Ryan Newman won the Daytona 500 last season, but he didn't pick up enough momentum from that victory to earn himself a place in the Chase for the Sprint Cup. Kyle Busch won the Coke Zero 500 at Daytona last July.

Kevin Harvick won the Daytona 500 back in 2007, while defending Cup champion Jimmie Johnson took the checkered flag in the event back in 2006. Jeff Gordon was the 2005 Daytona 500 champ, and he has piled up six Cup wins on the track.

Dale Earnhardt Jr. won the Daytona 500 back in 2004, and he also visited victory lane in the Pepsi 400 at Daytona in 2001. Tony Stewart has a pair of Pepsi 400 wins on his resume, while Jamie McMurray, Greg Biffle, and Jeff Burton each won that race once.

The Vegas futures heading into the week had Busch pegged as the 4/1 favorite to win the Daytona 500, with Johnson at 5/1, Earnhardt Jr. at 6/1, and Hamlin at 8/1. Gordon and Carl Edwards were both holding down 12/1 odds to start the season with a win.

The starting lineup for the Daytona 500 will be decided on Thursday in the Gatorade Duel, a pair of 150-mile qualifying races. Coverage for Sunday is set to begin at 2:00pm ET. Harvick won the annual Budweiser Shootout at Daytona over the weekend.

After racing at Daytona the drivers of the Sprint Cup Series will move on to Fontana for a race on February 22. The circuit's March schedule will then feature events at Las Vegas, Atlanta, Bristol, and Martinsville.

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The pressure on England heading into the Second Test against the West Indies will be inordinate. It just wasn't that they lost the opening Test of the series but that they did so in such an abject pathetic way. To be bowled out for 51 in 34 overs is nowhere near good enough.

After the loss, an SOS should have been sent out to Michael Vaughan and he should have been put on the first plane to the Caribbean. There is no doubt he would make a better fist of it. Ian Bell simply isn't providing them with the impetus which they require at Number 3.

If Alastair Cook doesn't start making some runs they might want to drag Michael Atherton out from the press box and ask that he put the pads on.

The bowlers did reasonably well although they have to work out the challenges system better.

When you lose as horribly as England did, you can go in one of two directions. You can plummet further or you can be galvanized by the criticism and come out fighting.

England would be well aware that the Australian side is watching them with an eye to the Ashes. Ashes 2009 is now just five short months away. As much as Australia are struggling, if England don't regroup they could be looking down the barrel of another 5-0 Ashes pummeling.

The problem for England is that they don't have much as far as up and coming cricketers. Who else is there who has the ability to shine in the cauldron of Ashes cricket? If this team is all England has, they are in more trouble than they thought.

The West Indies need to be careful they don't let the First Test victory get to their heads. They haven't won the series yet and the worse thing they could do is allow themselves to be lulled into a false sense of security.

This will be just the second Test to be played at the Sir Vivian Richards Stadium in Antigua. The locals will be hoping they can summon the aura of the man who made a habit of terrorizing the English team. As for England, it's not just the series on the line but some of their careers.

David Wiseman is a sports journalist, who writes about all the sports he loves, for Betfair Australia. He is particularly looking forward to the Ashes cricket and to the Grand Final NRL.

BSNblog reports: Oddsmakers currently have the Mavericks listed as 7-point favorites versus the Bulls, while the game's total is sitting at 209.

The Bulls built up an 18 points lead at halftime, as they upset the Hornets 107-93 on Wednesday, as 2-point road underdogs. The 200 points made it OVER the posted total of 186.

Derrick Rose led the Bulls with 21 points, four rebounds and six assists. Tyrus Thomas netted 15 points and 10 rebounds for a double-double in that win.

The Mavericks were defeated 115-87 by the Jazz last time out, as 3-point road underdogs. The 198 points fell UNDER the posted total of 208.5.

Josh Howard led the Mavericks with 18 points and four rebounds. Dirk Nowitzki managed 14 points and six rebounds in the loss.

A few trends to consider:
Chicago is 5-0-1 ATS in its last 6 games on the road

Chicago is 5-0-1 ATS in its last 6 games

Chicago is 4-1 SU in its last 5 games on the road

Chicago is 4-1 SU in its last 5 games

Dallas is 10-1 SU in its last 11 games when playing at home against Chicago

Dallas is 8-1 SU in its last 9 games at home

Dallas is 18-3 SU in its last 21 games when playing Chicago

Dallas is 4-1 SU in its last 5 games

Next up:
Chicago home to Detroit, Tuesday, February 10

Dallas home to Sacramento, Tuesday, February 10

To give you an idea of trawling football just take a look at the following: in 2008, 97.5 million people watched the final of 2008 between the New York Giants and New England Patriots, and that won the first.

In this 2009, expectations are that the dispute between the Pittsburgh Steelers and Arizona Cardinals, Tampa, catching the attention of 100 million viewers. Such people bicoca ¡!

But the final football is a celebration of millions of dollars, either by the money that people spend in the host city of the game (which this year is lower than outlined above) and by the advertising expenditure of large companies.

The NBC-forward to this match 2009 - expects to receive about $ 200 million for advertising, to afford the time for crisis-of-charge $ 3 million per 30 seconds of trading. This figure is 11% higher than last year, when advertisers Fox gave $ 2.7 million for the same amount of seconds.

The expense is justified for companies like Coca Cola, Pepsi, Audi and GoDaddy, and others. In addition to the standard, companies invest millions in money in the production of ads, with the hope that these will have a huge exposure. I repeat: 100 million pairs of eyes will be tuned in theory, the business part time and are a tradition in the Super Bowl.

The tradition must be respected fully, viewers will not forgive an announcement repeated, and business risk is not a commercial vintage patterns. Never!

There are memorable ads, such as the Apple 1984. There are others who do not fall into this category, but the fact of the matter is that the advertising industry is moving to put flavor in particular, although the most powerful nation in the world is not experiencing its best economic moment ... and fewer people. Still: that 2009 will be a lot of ads from now, is said not to disappoint the people.